Know The Differences Between Facebook, Ads54 and Google Ads And When You Should Use Each

Know The Differences Between Facebook, Ads54 and Google Ads And When You Should Use Each

Maybe you’ve traditionally run PPC campaigns with AdWords, and you aren’t sure how Facebook Ads and ADS54 compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years. Regardless, it’s helpful to know the key differences between Google, ADS54 and Facebook Ads so you can leverage each platform to get the best results for your business. The Biggest Difference: Search Intent vs. Awareness One of the biggest differences between Google and Facebook Ads is search intent. Google searchers are specifically looking for something while Facebook users are shown ads based upon their interests. Whereas Google has a pull marketing strategy, Facebook is about brand awareness. Ads54 makes use of both platforms even more. ADS54 Advertiser's products and services are seen on Google, Facebook, Twitter, Instagram, Whatsapp, LinkedIn etc up to 54 social media platforms, blogs and numerous websites When it comes to Google, searchers are on a mission. They’re looking for something specific and want to find what they’re searching for. Experienced PPC advertisers understand this principle and make sure they match the ad and the landing page with the search intent. Rookie advertisers on the other hand frequently make the mistake of advertising for terms that are loosely related to their product and not closely matching the search intent, which is a mistake. To summarize, when it comes to Google search, the goal is to show an ad that matches exactly what people are searching. By doing so, you match the search intent and will hopefully increase your click through and conversion rates for your ads. But Facebook Ads are different. Facebook enables you to advertise to people who aren’t necessarily searching for your product. They’re minding their own business, looking at cat videos and kid photos on Facebook, and happen to see your ad when it passes through their news stream. They weren’t searching for your product, but they still get exposed to your ad. This means that Facebook Ads are a great way to generate awareness and interest for your product. If people don’t know you exist, they can’t be interested in what you have to sell and they won’t be searching for your product or brand. As you’ve probably already picked up on, search ads are great for targeting people when they’re specifically searching for your product, and Facebook Ads are a great way to generate awareness for your product with people who may not even know you exist Now hear this; won't you rather place and promote your products on platform with wider coverage? Ads54 guarantees that people on facebook, twitter, instagram, LinkedIn, Whatsapp etc see your Ads even those searching on Google. Ads54 uses people to achieve results-these people are called "Promoters" and "Publishers" promoters are responsible for sharing and placing your Ads on various social media networks while publishers are responsible for embedding your Ads on their various websites and blogs while Ads54 algorithm is placing your Ads on Google itself. Similarly, your Ads also comes up on Ads54 website homepage, promoter's homepage and and publisher's homepage. You will also see your Ads on Adsplay The Difference in Cost Per Click Another difference between Facebook, ADS54 and Google ads is the cost per click on each platform. On AdWords, advertisers can spend more than $100 per click in really competitive industries, On Facebook, you pay $0.25 (N90) per click depending on the CTR and targeting factors for your ad. Whereas on ADS54 you spend as low as $0.053 (N19) per click. The cheapest so far In the end, you need to measure both channels to make sure you’re getting the best return for the money you spend on advertising. Ads54 is a great platform for many businesses due to the lower cost per click, even when you measure the cost per acquisition to know where you’re getting the better return. To compare the three platforms. please click "Compare Table" on our menu

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