Advancing technologies and shifting corporate trends are bringing greater transparency to your company’s inner workings and culture—and that can make building your employment brand a daunting task. If you don’t allow for consistent, engaging and sincere views on the culture and business of your organization, you may cause potential talent to turn away. To attract the best—and the right—hires, use your branding strategy! Follow these tips to draw in potential hires. Maintain good online profiles. Everybody researches everything online, so it’s important to present an engaging, professional identity on all your social platforms—Facebook, LinkedIn, Twitter and even Quora. Optimize your accounts by featuring descriptions of your vision, your values and your products. Showcase your ideas. Your office furniture or company perks don’t matter if you haven’t shown potential hires your company’s vision. What do you stand for? What do you want to achieve? To attract a person with like-minded passions, you need to present your perspective and goals. Share your employees’ thinking. A company is not just a group of people who have come together to change the world; it is a team. And a team is a group of people with the same objectives. Be sure to check in with your team regularly. Assess their satisfaction with your company’s culture and benefits and check their understanding of your company’s goals. When your employees are also fans of your organization, they will spread the word and attract great people. Show potential for development. A company is like an ocean: It has infinite room to develop. To attract great talent, broadcast your vision for growth and development. Also, publicize your employees’ achievements and promotions. Potential hires should get a sense for the potential for growth that your company offers.